The invitation-only luxury network launches REALM Intelligence, powered by Scoop – a personalized monthly report that tells each member where the opportunity is in their own market, and what to do about it.
Jackson, Wyoming, August 19, 2026 — REALM, the invitation-only global network of luxury real estate advisors, today made REALM Intelligence, powered by Scoop available to its entire membership.
The launch answers a problem every top advisor now shares. Wealth is being created and relocated faster than any one person can track. New fortunes are minted in a handful of technology hubs, established capital crosses state and national borders, and families are deciding where to live years earlier than they used to. The advisors who serve those families have the least time of anyone to sit and read data.
REALM Intelligence closes that gap. Every month, each member receives an individualized report built for them alone – their market, their segment, their book of business – drawn from a dataset no single brokerage or franchise could assemble, and analyzed by Scoop’s AI into a comprehensive list of insights worth acting on.
What each advisor receives
Each report opens on the advisor’s own market: how inventory, pricing, absorption and days on market are moving in the segments they actually work, and how their market and their production compare with the rest of the network, so an advisor can tell whether a shift is local or something broader. Long-held listings and aging inventory appear as a watch list rather than a target list, and includes market conditions to monitor and position against over the coming months, worded with member input and with MLS rules in mind.
The report then looks outward at economic factors affecting the UHNW market. Liquidity events, executive moves and corporate relocations are drawn from public filings and REALM’s wealth data, mapped to the advisor’s own territory, with the companies and connections named. Where a name points to a company or a family another REALM member already knows, the report sends the advisor into REALM’s connection tools rather than leaving them at a dead end. All of it is grounded in that advisor’s own listings and clients, visible to them and to no one else.
What it changes for an advisor
A call the advisor would have made anyway gets made a month earlier, and on firmer ground: a market shift reaches them as measured movement in their own segments rather than as an anecdote from the last three showings. Newly wealthy households rarely announce themselves; finding them means reading thousands of filings and records no advisor has time for, which is exactly what the AI is there to do. For clients who expect their advisor to already know, that month is the difference between being called and being consulted.
“The industry has never had a shortage of dashboards,” said Julie Faupel, Founder and Chief Executive Officer of REALM. “It has had a shortage of answers. A report telling an advisor their market softened last quarter is not intelligence. Telling them where the opportunity is in their market this quarter, and what to do about it, is. There is $127 trillion moving between generations right now, and trillions more being created outright in a handful of markets. Our members should not have to go looking for it.”
Early reaction has come from members reading their own reports. “This is exactly what’s happening in our market” has been the common response from brokers like Bob Pennypacker of Sotheby’s International Realty in Healdsburg, California to Tasha and Michael Osborne of WEC Real Estate in Central Florida — advisors recognizing their own territory in the analysis before they find anything new in it.
Built with the network, not for it
REALM Intelligence was developed with Scoop over a compressed schedule, with a pilot group of REALM advisors reviewing every release and shaping the guidance the reports give.
“REALM’s members are owners, and each one has spent a career learning their own market — you do not build intelligence for people like that from the outside,” said Brad Peters, Founder and Chief Executive Officer of Scoop. “So we ran it as a loop. The network told us what was useful and what was noise, we turned that judgment into rules the AI applies to every report, and we shipped again. Within two months we went from a first draft to a monthly report written for each of hundreds of advisors, every one of them reflecting best practice the network itself defined. That is what makes it different from analytics that show up from a vendor and get ignored.”
REALM Intelligence is available to all REALM members immediately. A second release – a wealth migration brief tracking where affluent capital is relocating and what that means for individual markets – will be launched with the membership in the weeks ahead.
About REALM
REALM is an invitation-only, brand-agnostic global network of approximately 600 luxury real estate advisors across 23 countries, more than 40 U.S. states and over 150 brokerage brands, representing more than $50 billion in annual member sales. Members are selected, not recruited. The network operates across four pillars: Technology, Community, Events, and Media and Luxury Brand Partnerships.
REALM also publishes original research at a cadence no brokerage or franchise matches, spanning artificial intelligence, luxury and international markets. Recent work includes Crossing Over, a 38-page guide to international buyers covering 22 markets. REALM Intelligence extends that work from the network to the individual: the same research discipline, delivered to every advisor.
Build on. REALM
About Scoop
Scoop is AI performance management for multi-location businesses: retail, hospitality, real estate, private equity rollups and franchises. It codifies a COO’s judgment into a custom AI context layer and delivers it to every front-line manager, every cycle. Rather than a dashboard that needs interpreting, each manager gets a briefing: what is happening, what needs attention, why, and what to do. Behind it, the model has examined every location, run root-cause analysis, and generated and tracked actions from codified best practice.
COOs have never been able to scale their expertise to a front line short on time, so both opportunities and adverse trends get missed. Scoop closes that gap, and performance rises across the network, and most at the weakest locations. Founded by Brad Peters, who built the analytics business at Siebel Systems that Oracle acquired and then founded Birst, one of the first cloud analytics companies, acquired by Infor. Scoop is SOC 2 Type II certified.
Media contacts:
REALM: Julie Faupel, CEO/Founder, julie@realm-global.com
Scoop Analytics: Brad Peters, CEO brad@scoopanalytics.com
