Journal
The question in luxury real estate is no longer whether to use AI. With ChatGPT alone now reaching roughly 900 million weekly users, your clients already do. The question is where it belongs — and where it absolutely doesn’t.
The largest movement of private wealth in history is not coming. It’s underway — and it’s arriving faster, younger, and more mobile than the playbook most advisors are still running.
Every trophy asset has two problems: getting the capital in, and — someday — getting it out on a deadline. This week’s session put the specialists in both, side by side.
The luxury buyer of 2026 doesn’t just want a bigger spread. Increasingly, they want two keys: one to the ranch, and one to a residence in town.
There is no ad budget that buys a seat at a wealthy family’s kitchen table. There is, occasionally, a dinner that does.
The most talked-about wealth migration stories of 2026 are Dubai and the Sunbelt. The quietest one is the flight path between the U.S. and the tropics — and it may be the most durable.
As global wealth continues to migrate toward lifestyle-driven destinations, Costa Mujeres has emerged as one of the fastest-growing markets for international real estate investment. Once viewed primarily as a resort destination, the region is now attracting a sophisticated global buyer seeking long-term value, branded living, and strategic second-home ownership opportunities.
DeCaro Auctions and REALM Global unite to connect luxury auction properties with elite advisors and qualified buyers worldwide.
Honoring the advisors who are defining what luxury real estate becomes next.
When the world's most accomplished luxury real estate advisors gathered in Scottsdale this spring, the conversation was about the power of principles and the REALM House that moves beyond brand and borders.
REALM Global, the invitation-only, brand-agnostic network of the world’s leading luxury real estate advisors, today announced a strategic partnership with Vesta Home, the largest luxury home staging and interior design firm in the United States.
The most forward-thinking luxury advisors aren’t just selling homes — they’re mapping the full arc of how ultra-wealthy clients move through the world.
There are partnerships that expand a network's footprint — and there are partnerships that deepen its meaning. The arrival of top Bayleys advisors from across New Zealand and Fiji into the REALM community is the latter.
How brand-agnostic, luxury real estate networks like REALM Global give luxury agents and brokers the best of both worlds.
REALM Global is proud to announce that Laura Monroe, Chief Strategy & Innovation Officer at REALM, has been named to the 2025 Eighty Under 80, a distinguished recognition celebrating accomplished leaders whose vision, innovation, and influence continue to shape their industries.
Co-authored by REALM Founder Julie Faupel and bestselling AI author Asha Saxena.
Excellence in luxury real estate isn't about marketing to everyone—it's about connecting with exactly the right someone through exactly the right relationship.
In the world of luxury real estate, excellence isn’t measured only in price per square foot—but in the caliber of experience, trust, and access an advisor can deliver.
In the rarefied world of ultra high net worth (UHNW) individuals, real estate is more than an asset — it's a passport to global influence, privacy, and permanence. The newly released white paper from Altrata, in partnership with REALM® — Residential Real Estate 2025: Spotlight on the World’s Leading Markets for the Wealthy — elevates the conversation around luxury property into the domain of global intelligence.
The helicopter's rotors cut through the morning stillness as Florida's coveted 30A coastline unfurls below—a tapestry of sugar-white sand and crystalline waters that has quietly emerged as one of America's most sophisticated luxury markets. From this aerial vantage point, the region's unique appeal becomes immediately apparent: a harmonious blend of natural grandeur and meticulously planned communities that speak to today's discerning buyers.
In the heart of Bozeman, Montana—where mountain air meets cultural refinement—REALM Global has unveiled its latest strategic partnership through REALM Residences, the brand’s luxury development initiative. Aligning with Alta Capital and the visionaries behind Bozeman Yards, this collaboration marks a bold step forward in how pre-market real estate is experienced, introduced, and sold.
In the world of luxury real estate, awards are nothing new. They often measure the obvious—volume, dollars, and deals closed. But as the landscape evolves, clients, consumers, and top-performing advisors ask deeper questions about legacy, alignment, and purpose, we at REALM saw an opportunity: to create a new kind of recognition. One that reflects the why, not just the what. Substance. This year, at the 2025 REALM Global Collective in Palm Beach, we proudly introduced the inaugural CROWN Awards—a tribute to the leaders within our community who are shaping the future of the industry through trust, collaboration, and meaningful impact.
REALM Global is proud to announce a new creative collaboration for the 2025 REALM Global Collective: AJ Canaria Creative Services will join as our official Event Photographer and Creative Director Partner.
Even as it continues to rise as one of the most desirable mountain destinations in the world, Telluride still feels like a well-kept secret. The historic town is nestled in a box canyon surrounded by the famed soaring peaks of southwest Colorado. It is remote in the best ways, and the expansive grandeur of the landscape offers space for a slower cadence. In a world where life keeps getting faster, Telluride seems to help stretch time a bit.
The landscape of luxury is constantly evolving and shifting. Are you evolving with it? On March 27th, we’ll show you how to ensure your approach isn’t just current, but future-proof.
At REALM, we are always looking for innovative ways to elevate the success of our members. That’s why we’re thrilled to announce that Agent Image, the leader in luxury real estate website design, digital branding, and marketing strategy, has joined REALM as a Strategic Member Partner.
In the latest edition of Thursday30, we had the pleasure of sitting down with REALM Founding Member Bob Pennypacker, moderated by Tom Janis. With a unique perspective shaped by years of experience in both the corporate world and real estate, Bob shares his journey of embracing innovation and leveraging technology to drive success in the industry.
At REALM we believe in the power of community—of rallying together when it matters most. As the devastating California wildfires continue to impact those within our circles, we are reminded of the profound importance of extending support and providing meaningful assistance wherever possible.
The definition of luxury is evolving, and sustainability, health, wellness, and longevity are now central to its meaning. Dr. Daniel Langer’s latest EMPOWER course on Sustainable Luxury in Real Estate provides the tools you need to stay ahead of these trends and connect with today’s most discerning clients.
In our recent Thursday30 call, we had the privilege of sitting down with Chelsea Dimin and Shari Gronvall to explore the latest digital marketing best practices. Chelsea, a top-producing luxury agent based out of Maui, shared her expert framework for targeting affluent clients, building result-driven digital campaigns, and setting goals for 2025. Her insider knowledge of the luxury market and innovative strategies offers a roadmap for agents who want to better hone their marketing skills.
SCOTTSDALE, Arizona — REALM is pleased to congratulate Founding Member Monica Monson, founder of The Noble Agency, on the strategic expansion of her leadership team with the appointment of Kevin Gonzales as Vice President of Operations + Growth. This development exemplifies Monson's commitment to excellence and growth that embodies REALM's values of visionary leadership in luxury real estate.
Join an elite gathering as REALM Members Guanina Cintron and Rodney Piñeiro and celebrated architect Andy Rivera partners with leading Puerto Rico luxury brokers for an intimate exploration of Old San Juan's rare architectural gem.
At REALM®, we believe that innovation is driven by the strength of our community and the collaborative spirit we foster. That’s why we are thrilled to announce the inaugural REALM Innovation Summit, taking place in the breathtaking surroundings of Jackson Hole, Wyoming, on October 2-3.
In the competitive world of Boca Raton's luxury real estate, Aaron Buchbinder stands out not just for his impressive accolades - including a spot in Forbes Under 40 and membership in the REALM Global network - but for his deep-rooted passion for his hometown and unwavering commitment to his clients.
REALM, a leading luxury real estate network, is thrilled to announce the addition of Laura Monroe to its leadership team as the Executive Director of Innovation. Known for her exceptional ability to build and nurture professional communities, Monroe brings a wealth of experience that will further enhance REALM’s mission to elevate the standards of luxury real estate.
Daniella Stonefield, a member from South Carolina and the Georgia low country, walked us through every step of her client process. Why? It all matters. In the ever-evolving world of real estate, some professionals stand out not just for their business acumen but for their dedication to creating seamless and memorable experiences for their clients. Daniella is one such individual.


