REALM Park City Salon Brings Members and Partners Together
REALM’s Park City Salon brought together 39 members and partners from 15 states and 12 brokerage brands for two days of conversation, market insight, and time together in Park City. The sold-out event included advisors representing an estimated $2.5 billion in annual sales volume.
Park City REALM Salon
“Park City was our strongest REALM Salon to date, bringing together an exceptional group of luxury advisors, industry leaders and local collectors for two days of meaningful conversation, shared experiences and new opportunities.”
MABEL LAM
Director – REALM Residences & Partnerships
An Intentionally Different Kind of Gathering
REALM Salons are intentionally smaller gatherings designed to give members, partners, and local experts more time to connect.
The Park City Salon opened at Relévant Galleries, where REALM attendees were joined by members of the gallery’s collector network. The evening continued with dinner at a Pacaso residence and a fireside conversation led by REALM member Paul Benson with Pacaso co-founder Austin Allison and Travis Haglin of Beretta.
The discussion covered luxury ownership, long-term brand building, and working with clients across generations.
REALM Park City Salon – 1
Paul Benson of Engel & Volkers Park City led a fireside conversation with Pacaso co-founder Austin Allison and Travis Haglin of Beretta.
A Look at the Park City Market
The second day began at The Vandamm House with brunch and a roundtable featuring Park City and Salt Lake City advisors. Members discussed current market conditions, regulations, and opportunities across the region.
The group then visited Utah Olympic Park for a private tour and bobsled experience before ending the day at Talisker Club with activities, dinner, and more time to connect.
Three REALM members also recorded episodes of the Intelligent Luxury podcast while in Park City.
Connections That Continue Beyond the Event
The value of a Salon extends beyond the two days members spend together. Within 72 hours of the Park City event, nine referrals had been documented across four partner relationships, including member-to-partner and partner-to-partner introductions.
With registration and the room block filling ahead of schedule, the Park City Salon also showed continued demand for smaller, destination-based REALM events.
Upcoming REALM Salons will bring members together in Big Sky, 30A, Naples, and Miami—creating more opportunities to build relationships, exchange market knowledge, and do business across markets.
REALM Park City Salon – 4
Within 72 hours of the Salon, nine referrals had already been identified from connections made during the event.
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