Luxury network REALM lines up prominent partners ahead of launch
Currently in beta mode, the company is partnering with Gary Gold and Ann Abernethy, among others
Realm will charge members either $5,000 per year or $500 a month. For that price, members get access to a database that currently includes information on 3 million high net worth and ultra-high net worth individuals, Faupel explained. Using lifestyle tags and other features, Realm’s algorithms can then match buyers, sellers and properties from around the globe.
The pitch is that the system will give luxury-oriented agents access to a larger buyer and seller pool, while also fostering connections between real estate pros. Faupel also said that Realm is “very hands on” and pairs members with a concierge that can personally assist them.
“It’s all about making the relationship the center point of the transaction,” Faupel said.