Laura Monroe Joins REALM as Executive Director for Innovation

September 4, 2024

The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience.

By Lillian Dickerson

REALM®, the membership and platform comprised of elite luxury real estate professionals from 150 different brokerages around the globe welcomes Laura Monroe, a nationally recognized leader in the real estate industry with a stellar track record in building professional communities using technology and marketing.

Read the article >

News & Press

July 15, 2026
The View Brings People to Jackson Hole. The Lifestyle Is Why They Stay.
November 3, 2025
New White Paper Considers the Role of AI Tools in Luxury Real Estate Sales – WRE News
July 17, 2025
Ultra-wealthy buyers are clamoring to live in these cities — see where NYC ranks among them – New York Post

STAY CONNECTED WITH REALM

$124 trillion is already changing hands.
The largest wealth transfer in history isn`t coming—it`s happening now.
Over the next two decades, a new generation of wealth holders will reshape luxury real estate, investment priorities, and client expectations. The advisors who understand these shifts today will be better positioned to lead tomorrow.

Join Moira Boyle of Wealth-X/Altrata for an exclusive Leading Minds conversation exploring where capital is moving, who`s inheriting it, and the trends every luxury advisor should understand to stay ahead.

Wednesday
1:00 PM PT / 4:00 PM ET

This is more than market commentary—it`s data-driven intelligence designed to help you better advise the next generation of luxury clients.

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$124 trillion is already changing hands.
The largest wealth transfer in history isn't coming—it's happening now.
Over the next two decades, a new generation of wealth holders will reshape luxury real estate, investment priorities, and client expectations. The advisors who understand these shifts today will be better positioned to lead tomorrow.

Join Moira Boyle of Wealth-X/Altrata for an exclusive Leading Minds conversation exploring where capital is moving, who's inheriting it, and the trends every luxury advisor should understand to stay ahead.

Wednesday
1:00 PM PT / 4:00 PM ET

This is more than market commentary—it's data-driven intelligence designed to help you better advise the next generation of luxury clients.

This week, REALM grew in two directions at once — and both point the same way.
A multi-office contingent from Berkshire Hathaway HomeServices Spain — Marbella, Mallorca, the Costa Blanca — has joined REALM, led by CEO Bruno Rabassa. And in Dubai, Mungi Adlan, CEO of Castilion Estates, has joined our global community.
Spain and Dubai are not random pins on a map. They are two of the most active wealth migration corridors on earth — the exact dynamic we documented in our white paper, The Borderless Decade. UHNW capital is in motion, and the advisors who serve it best are the ones connected to that movement before it becomes a transaction.
That’s what REALM was built for. One community. 150+ brokerage brands. ~550 advisors. 23 countries. $50B+ in annual sales. No borders, no silos — just the most exceptional advisors in the world, connected to each other and to the capital shaping this decade.
At REALM, we have always kept very good company. These latest additions are no exception.
Read more about REALM’s continued global expansion and the forces shaping luxury real estate in our latest USA Today feature, link in bio!
#REALM #LuxuryRealEstate #WealthMigration #TheBorderlessDecade #GlobalRealEstate

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This week, REALM grew in two directions at once — and both point the same way.
A multi-office contingent from Berkshire Hathaway HomeServices Spain — Marbella, Mallorca, the Costa Blanca — has joined REALM, led by CEO Bruno Rabassa. And in Dubai, Mungi Adlan, CEO of Castilion Estates, has joined our global community.
Spain and Dubai are not random pins on a map. They are two of the most active wealth migration corridors on earth — the exact dynamic we documented in our white paper, The Borderless Decade. UHNW capital is in motion, and the advisors who serve it best are the ones connected to that movement before it becomes a transaction.
That’s what REALM was built for. One community. 150+ brokerage brands. ~550 advisors. 23 countries. $50B+ in annual sales. No borders, no silos — just the most exceptional advisors in the world, connected to each other and to the capital shaping this decade.
At REALM, we have always kept very good company. These latest additions are no exception.
Read more about REALM’s continued global expansion and the forces shaping luxury real estate in our latest USA Today feature, link in bio!
#REALM #LuxuryRealEstate #WealthMigration #TheBorderlessDecade #GlobalRealEstate

𝗨𝗹𝘁𝗿𝗮-𝗵𝗶𝗴𝗵-𝗻𝗲𝘁-𝘄𝗼𝗿𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲𝗻`𝘁 𝗷𝘂𝘀𝘁 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀—𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝟭𝟮-𝗺𝗼𝗻𝘁𝗵 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲.

For the modern global consumer, time is the ultimate luxury, and friction-free accessibility dictates where they invest. In this insightful moment from Episode 17 of the Intelligent Luxury Podcast, @JulieFaupel and @allisonrichards30a discuss the evolution of multi-location living. Today`s clients carefully curate their yearly calendar—balancing months between primary sanctuaries, coastal retreats like 30A, and seasonal European travel.

As direct flights, private airways, and remote capabilities expand, real estate advisory transitions from single-market sales to multi-destination lifestyle strategy. Elite advisors don`t just facilitate transactions; they help clients script seamless transitions across their global property portfolios.

Efficiency drives the decision. Trusted advisory delivers the experience.

How is your practice adapting to serve clients managing multi-destination, global portfolios?

🎙️ Catch the full conversation on the newest episode of Intelligent Luxury.

#RealmGlobal #IntelligentLuxury #Podcastlaunch #GlobalAdvisory #LuxuryRealEstate

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𝗨𝗹𝘁𝗿𝗮-𝗵𝗶𝗴𝗵-𝗻𝗲𝘁-𝘄𝗼𝗿𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀—𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝟭𝟮-𝗺𝗼𝗻𝘁𝗵 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲.

For the modern global consumer, time is the ultimate luxury, and friction-free accessibility dictates where they invest. In this insightful moment from Episode 17 of the Intelligent Luxury Podcast, @JulieFaupel and @allisonrichards30a discuss the evolution of multi-location living. Today's clients carefully curate their yearly calendar—balancing months between primary sanctuaries, coastal retreats like 30A, and seasonal European travel.

As direct flights, private airways, and remote capabilities expand, real estate advisory transitions from single-market sales to multi-destination lifestyle strategy. Elite advisors don't just facilitate transactions; they help clients script seamless transitions across their global property portfolios.

Efficiency drives the decision. Trusted advisory delivers the experience.

How is your practice adapting to serve clients managing multi-destination, global portfolios?

🎙️ Catch the full conversation on the newest episode of Intelligent Luxury.

#RealmGlobal #IntelligentLuxury #Podcastlaunch #GlobalAdvisory #LuxuryRealEstate

The best luxury advisors don`t need to know every financing solution—they need to know the right experts to call when a client`s situation falls outside the conventional box.
This week on Leading Minds, we`re joined by Gary Farro, Co-Founder & Co-CEO of Graintree Home Lending, REALM`s Non-Bank Lending Strategic Partner.
Whether your client is an entrepreneur, real estate investor, foreign national, self-employed borrower, or purchasing a non-warrantable property, Graintree provides tailored lending solutions that traditional banks often can`t.
Together, we`ll discuss:
• Why today`s luxury buyers require a different financing approach
• The financing scenarios every advisor should recognize
• Common mistakes that can derail a deal—and how to avoid them
• Real examples of creative lending solutions that helped transactions reach the closing table
At REALM, our goal is to equip members with trusted specialists who expand your capabilities, strengthen your client relationships, and help you win more business. Graintree is another resource in your toolkit when conventional financing isn`t the right fit.
Leading Minds | The Age of the Agent: Financing the Trophy Asset
Wednesday, July 29 | 1:00 PM PT / 4:00 PM ET

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The best luxury advisors don't need to know every financing solution—they need to know the right experts to call when a client's situation falls outside the conventional box.
This week on Leading Minds, we're joined by Gary Farro, Co-Founder & Co-CEO of Graintree Home Lending, REALM's Non-Bank Lending Strategic Partner.
Whether your client is an entrepreneur, real estate investor, foreign national, self-employed borrower, or purchasing a non-warrantable property, Graintree provides tailored lending solutions that traditional banks often can't.
Together, we'll discuss:
• Why today's luxury buyers require a different financing approach
• The financing scenarios every advisor should recognize
• Common mistakes that can derail a deal—and how to avoid them
• Real examples of creative lending solutions that helped transactions reach the closing table
At REALM, our goal is to equip members with trusted specialists who expand your capabilities, strengthen your client relationships, and help you win more business. Graintree is another resource in your toolkit when conventional financing isn't the right fit.
Leading Minds | The Age of the Agent: Financing the Trophy Asset
Wednesday, July 29 | 1:00 PM PT / 4:00 PM ET

Please join us in welcoming Bruno Rabassa, of Spain, to REALM. 🇪🇸
Serving Spain`s premier luxury markets through Berkshire Hathaway HomeServices, Bruno brings extensive experience advising discerning buyers and investors navigating cross-border opportunities. His international perspective and deep understanding of Spain`s luxury landscape make him a trusted resource for clients seeking exceptional properties and lifestyle investments.
As REALM continues to strengthen its global network, we`re excited to welcome Bruno and the expertise he brings to members and clients around the world.
Welcome to REALM, Bruno!

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Please join us in welcoming Bruno Rabassa, of Spain, to REALM. 🇪🇸
Serving Spain's premier luxury markets through Berkshire Hathaway HomeServices, Bruno brings extensive experience advising discerning buyers and investors navigating cross-border opportunities. His international perspective and deep understanding of Spain's luxury landscape make him a trusted resource for clients seeking exceptional properties and lifestyle investments.
As REALM continues to strengthen its global network, we're excited to welcome Bruno and the expertise he brings to members and clients around the world.
Welcome to REALM, Bruno!

Behind every great vision, there is a soul that breathes life into it. Today, we celebrate the birth of someone who doesn`t just lead, but genuinely transforms: our beloved Julie.

To REALM, Julie is so much more than a pillar; she is the living reflection of our entire purpose. She is the ultimate, living embodiment of our core truth—proving every single day what it truly means to be powered by human connection. Her innate elegance, her brilliant mind, and that unique ability to see greatness in others are the quiet forces that drive us toward excellence every single day.

To know Julie is to admire dedication in its purest form. Her commitment knows no bounds, and her leadership is guided by the deepest empathy.

Today and always, we honor the fact that the heart of our brand beats because of her. Because true luxury isn’t found in what we build, but in the profound bonds we create along the way.

Happy Birthday, Julie. May this year return to you abundantly all the light, grace, and brilliance you so generously give to the world. 🤍

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Please join us in welcoming Mungi Adlan, of the United Arab Emirates, to REALM. 🌍
Mungi is a global real estate and investment strategist whose work spans the UAE, Saudi Arabia, and the United States. Advising entrepreneurs, family offices, and ultra-high-net-worth investors, he brings a thoughtful, data-driven approach to identifying opportunities and building long-term real estate portfolios.
With deep expertise in cross-border investment and a global perspective on wealth creation, Mungi embodies the collaborative, internationally connected mindset that defines the REALM community.
We`re proud to welcome Mungi to the network and look forward to the insight and relationships he`ll bring to our members.
Welcome to REALM, Mungi! ✨

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Please join us in welcoming Mungi Adlan, of the United Arab Emirates, to REALM. 🌍
Mungi is a global real estate and investment strategist whose work spans the UAE, Saudi Arabia, and the United States. Advising entrepreneurs, family offices, and ultra-high-net-worth investors, he brings a thoughtful, data-driven approach to identifying opportunities and building long-term real estate portfolios.
With deep expertise in cross-border investment and a global perspective on wealth creation, Mungi embodies the collaborative, internationally connected mindset that defines the REALM community.
We're proud to welcome Mungi to the network and look forward to the insight and relationships he'll bring to our members.
Welcome to REALM, Mungi! ✨

The role of a real estate advisor extends far beyond the transaction.

For clients navigating the sale of a primary residence, understanding the broader financial implications can be just as important as pricing, positioning, and timing the market.

Under IRS guidelines, qualifying sellers may be eligible to exclude up to $250,000 in capital gains if filing individually, or up to $500,000 if married filing jointly—provided they meet certain requirements, including the 2-out-of-5-year ownership and use tests.

The details matter. And knowing when to bring tax considerations into the conversation—and when to connect clients with the right financial and tax professionals—is part of delivering truly comprehensive advisory.

At REALM, we believe the most valuable advisors anticipate the questions their clients may not yet know to ask.

Because exceptional representation isn’t simply about facilitating a transaction. It’s about understanding the full picture surrounding it
@mercer_advisors

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The role of a real estate advisor extends far beyond the transaction.

For clients navigating the sale of a primary residence, understanding the broader financial implications can be just as important as pricing, positioning, and timing the market.

Under IRS guidelines, qualifying sellers may be eligible to exclude up to $250,000 in capital gains if filing individually, or up to $500,000 if married filing jointly—provided they meet certain requirements, including the 2-out-of-5-year ownership and use tests.

The details matter. And knowing when to bring tax considerations into the conversation—and when to connect clients with the right financial and tax professionals—is part of delivering truly comprehensive advisory.

At REALM, we believe the most valuable advisors anticipate the questions their clients may not yet know to ask.

Because exceptional representation isn’t simply about facilitating a transaction. It’s about understanding the full picture surrounding it
@mercer_advisors

Automation doesn`t replace the advisor—it elevates the standard of service.

When repetitive tasks and operational friction are removed, elite advisors gain back what matters most: time to cultivate genuine relationships.

In this insightful moment from Episode 15 of the Intelligent Luxury Podcast, @AshaSaxena and @krisbergergroup discuss the practical intersection of technology and client service. With a background in photography, Kris shares how leveraging AI allows her to refine listing visuals and marketing collateral in seconds—eliminating days of waiting without sacrificing her high standards for property presentation.

The true value of modern AI isn`t simply executing tasks faster. It is freeing up an advisor’s capacity so they can remain hands-on from start to finish, pick up the phone, and deliver undivided attention to their buyers, sellers, and industry peers.
Technology streamlines the process; human connection builds the trust.
How is your team utilizing modern tools to protect your time and elevate your client experience?

🎙️ Listen to the full conversation on the newest episode of Intelligent Luxury.

#RealmGlobal #IntelligentLuxury #podcastlaunch #ExecutiveAdvisory #ClientExperience

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Automation doesn't replace the advisor—it elevates the standard of service.

When repetitive tasks and operational friction are removed, elite advisors gain back what matters most: time to cultivate genuine relationships.

In this insightful moment from Episode 15 of the Intelligent Luxury Podcast, @AshaSaxena and @krisbergergroup discuss the practical intersection of technology and client service. With a background in photography, Kris shares how leveraging AI allows her to refine listing visuals and marketing collateral in seconds—eliminating days of waiting without sacrificing her high standards for property presentation.

The true value of modern AI isn't simply executing tasks faster. It is freeing up an advisor’s capacity so they can remain hands-on from start to finish, pick up the phone, and deliver undivided attention to their buyers, sellers, and industry peers.
Technology streamlines the process; human connection builds the trust.
How is your team utilizing modern tools to protect your time and elevate your client experience?

🎙️ Listen to the full conversation on the newest episode of Intelligent Luxury.

#RealmGlobal #IntelligentLuxury #podcastlaunch #ExecutiveAdvisory #ClientExperience

Welcome to Ambar Residences Orlando | Apartments by Marriott Bonvoy®️.

Positioned just minutes from Walt Disney World®️ in one of the most visited destinations in the United States, Ambar offers a unique opportunity to own in a market driven by year-round global tourism and the confidence of a world-renowned hospitality brand.

Thoughtfully designed for today`s traveler and owner alike, Ambar blends resort-style living with the trusted service and global reach of Marriott Bonvoy—creating an exceptional ownership experience in one of the world`s premier vacation destinations.

REALM is proud to welcome Ambar Residences to the REALM Residences portfolio, connecting our global network of elite advisors with exceptional branded residences that deliver both lifestyle and investment appeal.

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Laura Monroe Joins REALM as Executive Director for Innovation

The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience.

News & Press

The View Brings People to Jackson Hole. The Lifestyle Is Why They Stay.

New White Paper Considers the Role of AI Tools in Luxury Real Estate Sales – WRE News

Ultra-wealthy buyers are clamoring to live in these cities — see where NYC ranks among them – New York Post