Daniel Langer


CEO of the Luxury, Lifestyle and Consumer Brand Strategy Firm Équité

Named one of the “Global Top Five Luxury Key Opinion Leaders to Watch,” Daniel Langer is the CEO of the luxury, lifestyle and consumer brand strategy firm Équité, the executive professor of luxury strategy, disruption and pricing at Pepperdine University in Malibu, California where is building a world-class center for disruptive luxury and recently hosted Pepperdine’s first Disruptive Luxury Symposium. He is also a professor of luxury (focus on the fusion of digital and physical retail experiences) at NYU in New York. The Economist calls him “the authority on premium, luxury and beauty brands,” and Forbes highlights that he “advises luxury brands to build the strongest possible brand equity.”

He consults many of the leading luxury brands in the world, is the author of several best-selling luxury management books that are endorsed by the CEOs of Dior, Audemars-Piguet, and Rolls- Royce, Daniel is frequently featured in the global media including Forbes, The Economist, The New York Times, Financial Times, Wall Street Journal, Bloomberg, Nikkei, and Robb Report, he is a global keynote speaker, and holds luxury masterclasses on the future of luxury, disruption, and the luxury metaverse in Europe, the USA, and Asia.

In his work he focuses on the future of luxury experiences, disruption in luxury, and preparing luxury brands for the expectations of Generation Z, the fusion of digital and physical, and new lifestyles.